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    Sales·All Trades· 4 min read

    Your Estimates Aren't Dead — You Just Forgot to Follow Up

    Sending the quote is only half the job. The money is in the follow-up. Here's how to stop letting estimates go cold.

    Frontline Ops automation workflow for estimate follow-up sequences

    You walked the job, wrote the quote, and sent it. Then you got busy. Three days later, the customer went quiet — and you moved on to the next fire. That estimate isn't dead. It's just sitting there, waiting for a follow-up you never sent.

    The follow-up is the job

    Most owners think the estimate is the finish line. It's not. The finish line is the signed proposal and the deposit. Between the quote and the close, someone has to follow up — and when you're on the tools, that someone is usually nobody.

    The estimate you forgot to follow up is the job your competitor just booked.

    Let the system do the chasing

    Frontline Ops runs the follow-up for you. The day after you send an estimate, it texts a friendly nudge. A few days later, another one. If the customer replies, it pings you. You build the sequence once and it works every time — while you're under a house.

    • Automatic estimate follow-up texts on a schedule you set
    • Staff gets an alert the second a customer replies
    • Every quote tracked in one pipeline so nothing falls through

    Follow-up workflows are included in Foundation ($300/mo). PRO adds deeper automation and reporting.

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