We build and run your front office
You don't buy software and figure it out at 9 PM — we build and wire the whole system for you. Calls, Conversations, CRM pipeline, calendars, estimates & invoices, follow-up workflows, reviews, and 24/7 phone coverage, all in one login. Plus the growth engine — websites, local SEO, Google Business Profile, and custom apps & workflows built for your shop. Built for owner-operators on the tools.
Conversations — SMS & Email
Every text, email, and message lives in one thread per customer. Stop digging through your phone for the last message — it's all right there, and your whole crew can see it.
- One inbox for texts, email & chat
- Crew can see the full history
- Reply from your phone or desktop
Shop CRM & Pipeline
Stop using whiteboards and sticky notes. Your pipeline shows exactly where every job stands. Drag a lead from "New" to "Paid" and let the automations handle the follow-ups.
- Track every lead source
- Drag-and-drop job stages
- One source of truth for the shop
Calendars & Scheduling
Let clients book directly from your website, sync with your crew's phones, and automatically send appointment reminders so no-shows drop to nothing.
- Self-serve client booking
- Automated SMS reminders
- Crew dispatch & team management
Estimates & Invoices
Send professional estimates in seconds, let customers approve with one tap, and collect deposits before you ever roll a truck. Get paid faster with built-in card and ACH processing.
- One-click estimate approval
- Text-to-pay invoices
- Automated payment reminders
Automations & Workflows
Reminders, confirmations, staff alerts, and quote follow-ups run on autopilot. Build the sequence once — missed-call text-back, estimate follow-up, review request — and let it work while you're under a house.
- Missed-call text-back
- Quote follow-up sequences
- Staff alerts & reminders
Reviews & Reputation
More 5-star reviews mean more calls. Frontline Ops automatically texts every happy customer a review link the moment a job is marked complete — no chasing, no forgetting.
- Auto-request reviews after jobs
- Google & Facebook integration
- Google Growth add-on for local SEO
Mobile — Built for the Field
You don't run your shop from a desk. Frontline Ops runs from your phone — answer a text, send an estimate, check the calendar, and trigger a review request without ever leaving the job site.
- Mobile-first for owner-operators
- Send estimates from the field
- Crew sees updates instantly
24/7 Phone Coverage & Estimate Booking
Foundation already catches missed calls with instant text-back while you keep your existing number. Step up to the Voice tier ($500/mo) or PRO ($1,000/mo) and our 24/7 receptionist answers missed calls via simple carrier forwarding, qualifies the job, and books estimates straight to your calendar.
- Answers calls 24/7, even after hours
- Qualifies callers and books estimates
- Drops every lead into your CRM
Catch Every Lead
Lead Tracking
Know exactly where every lead came from and which ones are worth chasing.
Forms
Drop lead forms on your site that feed straight into your pipeline.
Funnels
Turn clicks into booked estimates with simple, high-converting funnels.
Answer the Phone (Even When You Can't)
Website Lead Capture & Instant Reply
Website forms and instant text replies capture and qualify leads before you ever pick up.
Missed Call Text-Back
Missed a call while on a roof? The system texts them back in seconds. Included in Foundation.
Get Paid Faster
Website Builder
Fast, conversion-ready site built and hosted for you — no web guy needed. Add-on at +$150/mo.
Reporting
Track revenue, close rates, and lead ROI without a spreadsheet.
Grow While You Work
Email Marketing
Re-engage past customers with seasonal tune-up and service offers.
SMS Marketing
Blast promos straight to the pocket of every past customer.
Ready to see it in action?
Get a free 15-minute Shop Growth Audit and see how the whole front-office system fits your trade. Straight answers, no pressure.
Book My Free Shop Growth Audit